April 3, 2010

Don’t spill a drop.

I’m still loving this iPhone App idea from Sungkwon Ha and Michael Jungho Oh, then students at the New York School of Visual Arts entitled “Starbucks Be Ready” which won a Cannes Future Lions award ini 2009. A great example of how a brand can interact with it’s target audience in the real world through clever use of technology… and I must confess I’ve referenced it in client meetings on several occasions as an example of what good looks like. Great work guys!